Why NO CUSTOMERS? Will Vegan Burgers BANKRUPT him? 5 Years NO SALARY
He makes delicious Vegan plant based burgers that are very popular but his business is in danger of going bankrupt in just 8 more months. Customer’s rave reviews about the taste are great, but he is struggling to gain any traction. Would you visit this shop?
🏠 Shop Name:NICE Plant-based cafe
📍Location on Google Maps:https://maps.app.goo.gl/m1JSvaV4HwQomMti8
📸Instagram:https://www.instagram.com/nice_plantbased/
⛩️ Book a English-guided Yatai Keiji food experience through our online shop!🍜
Yatai Food Experience
🛍️OPEN!🎉Shop Japanese handmade crafts at our online store!
https://shop.japanese-food-craftsman.com/
🧧Sign up to our newsletter below for info on our shop restocks and background stories on our videos!
https://shop.japanese-food-craftsman.com/pages/newsletter
🎁 Japanese Food Craftsman Merchandise! Buy Yatai shirts and other fun items!
Link: https://www.youtube.com/@Japanesefoodcraftsman/store
🏡Check out the lodgings our channel manages in Fukuoka city!
Website Link: https://www.shokuemon-yado.com/
ーーーーーーーーーーーーーーーーーーーーーー
📁 POPULAR Japanese Food Craftsman Selected Videos 📁
Fastest Worker of Japanese food stand in Japan
OVERWORKED? JUST 3 Hours of SLEEP for this Ramen Yatai Owner
Yo Yo! Young CHARISMATIC chef’s EGG MAKING SKILLS!
HIDDEN Ramen shop! Young Couple COMPLETELY transform their HOME!
0:00 Intro
0:45 1hr Drive for ingredients!
2:39 Plant-based menu?
4:15 Prepping Hamburger Patties!
7:17 Original Mayonnaise!
8:10 Original Ketchup!
10:20 Handmade Cod Roe Cream!
12:27 Handmade Canola Sauce!
14:10 Shop Open!
14:34 No Customers
15:16 Burger Cooking Begins!
16:00 Reaction From A Regular
23:14 Today’s Sales
23:40 Breakdown of Cost for the Day
#bankruptcy #vegan #plantbased
31件のコメント
We have made an error in the YEN to USD conversion at 23:40, the correct amount is (Startup Capital: $103,359) based on current rates. We apologize for the error. 🙇
Wow the food looks so delicious! I really hope business picks up and his restaurant gets the popularity it deserves. If I lived in Fukuoka I would for sure be a regular!
HUGE RESPECT to a Japanese Vegan restaurant, let alone a burger restaurant. I'll share thje store location on australian vegan groups, the effort and attention you to pay to your ingredients and consideration for nutrition is valuable!!!
福岡だから客少ないのでは？
Well, veganism is dying, anyway.
Too sad to hear that his about to bankrupt🥺 the burger 🍔 that he make was Great! 👍 Hoe this talented hardworking craftsman get the business he deserves i wish him the best Good Luck! Thanks for sharing Japanese food craftsman aligato!💪👏💖💖💖😚😘👍
! Ánimo! Tengo la certeza de que todo va a mejorar, este lugar estupendo tiene mucha vida por delante 👍. Si viviera cerca, de seguro no saldría de allí. Un abrazo desde Colombia🤗
日本はヴィーガンは発展途上だからなぁ……
皆が皆ヴィーガンやベジタリアンに興味が有るとは限らない。一品二品だけでも肉のパティでやれなかったのか？それだけで興味の無い人が興味を持ってる人と一緒に来ることが出来たんではないか？
後、窓際に外を見る席(カウンター席)を作って座らせたら、お客さんが食べてる姿を歩いてる人や車からチラ見してくれる。それだけでも少しは宣伝効果になるのになぁと思った😅
Based on what Ive seen and read, the non shojin ryori plant based and/or vegan food scene is still small in Japan, but it seems to be slowly growing, which I think is great. You have places like Saido and Ain Soph in Tokyo that are thriving and a lot of ramen places seem to have at least one or two vegan options that look fantastic. I'm mostly plant based personally and believe in the various benefits of consuming less meat, so I really hope this guy can find success. Hed probably be quite popular if he opened a small spot in, like, NY or Seattle or Portland or LA, heck, most big cities on the west coast.
最高のお店だわ
رائعة❤اسأل الله العافية لي ولكم
…looks reeeeeally good 😊 👍 … however, and very sadly, it's not easy to accept that the future isn't vegetarian or vegan…keep up the good work ❤
❤💛💙💜💚🤍🧡🖤
I would eat there everyday!
Pointing out several exceptional details viewers may have missed:
1. The owner truly goes all out to provide nutritious food.
– Most vegan or vegetarian shops still use ready-made ingredients like sauces or patties, because it's much cheaper and faster. These often have preservatives, high salt/MSG content and monounsaturated oils like palm oil. Yet health-conscious people will still eat this because they assume no meat means it's healthier, but they don't care too much about the actual methods and ingredients used.
– Despite this, the owner makes everything from scratch, and uses quality ingredients like the organic syrup, while sourcing seasonal vegetables.
2. The owner is realistic and honest about his food.
– The owner acknowledges two truths, that homemade does not mean better, and that he does not need to make his food taste 100% like meat.
– He makes his food from scratch so that he can control the quality, and pairs good ingredients with good techniques along each step. Using red wine vinegar in his ketchup adds sweetness, while spices like cinnamon add nuttiness and make it unique. Also, using amaranth to mimic the texture of ebiko is genius! He doesn't try to make it taste exactly like mentaiko, but cleverly flavours it with doubanjiang and soya sauce instead.
3. The owner values quality over short-term profits.
– The ingredient costs are still 300,000 yen despite monthly revenue of only 700,000 yen. This is 40%, higher than the 30% he planned. It is likely due to the seasonal vegetables and high quality/organic ingredients he chooses to source. This costs more but it shows his dedication to uphold what the store stands for – quality.
4. It is easy to make something well-known taste good. It is hard to make something unknown taste good.
– There are many recipes for meat patties online, it is not hard to make a good beef burger by copying those. However, there aren't as many vegan burger recipes that taste good online. He has created something that is truly his own, while tasting good and being nutritious for the customer.
5. My humble suggestion
– The lack of customers may reflect a reality that customers lack awareness about nutrition. The shop's unique point is really its dedication to ingredients and methods that are truly healthy and tasty for customers. However, most people will not appreciate the owner's efforts because they don't understand why they matter. For example, I appreciate many of his methods of using acidity and bitterness to enhance flavours and reduce the need for salt/MSG. But this is only because I have done some research on nutrition and am slightly more educated on this than most.
– Use social media like Instagram or Tiktok to educate consumers on the nutritional value of his food. This may attract not just people who are already health-conscious, but also those who learnt something from his videos and appreciate his food more.
I will definitely visit this place when I go to Japan. I hope more people won't see this as just another 'healthy' shop but one that is doing something amazing and good for the customer. 頑張って！
Beautiful places like this are so rare and so special. It speaks to how inverted the world is when someone who serves handmade delicious comfort food that is also good for you, is struggling to stay afloat. The people in that neighborhood are lucky. Thank you for posting this video.
これは飲食人にとってとても考えさせられる動画だ
The burgers look very tasty, so it's sad to see only few customers. I wish him all the best.
美味しい。
Hola 👋.
Toda la comida vegetariana es fabulosa.
Mucho ánimo 💪.
I really hope this helps. Vegan places in the States are struggling, too. Maybe he can sell "Nice Merch" and the rest of the vegan world can help out.
Good luck! I hope everything goes well. All the best 🤞
Outstanding work, truly dedication.
Uh…
I love his attention to detail! I agree with the gentleman customer. I would feel lucky to find his place. I hope his hard work pays off!
My man definitely should do a food truck near a university. So much more foot traffic and he seems to have a really good product!
次に福岡行ったら必ず行きます！
Thank you for this informative video! I've often wondered about the operating costs of small restaurants in Japan. There are so many tiny restaurants with 6-12 seats… it's difficult to imagine how they turn a profit – or if they're operating as hobbies.
dude i wanna go here so bad
本当に本当に美味しいです！！大好きなお店！！
近県に住んでいてたまにしか福岡には行けないですが、福岡に行く際は必ず伺います。
絶対になくならないでほしいお店です😿
バーガーだけじゃなくお菓子も美味しくて自分用にも手土産としても沢山購入させていただくようにしています🥹
また必ず行きます！！！
I used to live in Japan as a flexitarian, this place was the most repeated vegan place!!
Not only food is excellent, his ambition for making vegan food more fun is fabulous! If you ever come to Fukuoka, you must go there for the whole experience <3